Digital Marketing – “The work from anywhere” profession

Bored of your workstation? 

Adding those little plants or motivational quotes won’t help! 

Book that ticket, fly to the mountains and work while being surrounded by the scenic beauty! Wow, that’s a dream come true for anybody!

And if you are a dreamer with the passion to make it big in your career; work from anywhere jobs are your soulmate. But which field today allows the most flexibility of working from anywhere? Digital marketing!

Digital marketers usually need a laptop, a strong internet connection and boom! They are good to begin working. Be it strategizing a digital marketing plan or creating content to share or develop reports; digital marketers only ever need these two tools.

Let’s check out the three facilitators of transitioning digital marketing jobs as fully remote ones.

  1. Ease of communication:

Unlike other careers like architecture or research; the employee does not have to be on the field for any communication. Employees with remote digital marketing jobs easily communicate via web-based tools or apps.

Some examples include Slack, Asana, WhatsApp or even via mail. This ease of  digital communication eliminates the barrier of being physically available and allows teams to communicate in real-time and that too effectively.

  1. Boost in productivity:
    Assume a digital marketer working from the office. There will be numerous distractions like frequent breaks, chats with colleagues, unnecessary rush to reach punctually. These factors seem regular but result in loss of focus, productivity and energy to deliver outcomes.

    Compare that to a remote worker. Mute chats and distractions gone. Grab a cup of coffee and unnecessary time waste vanished. Prepare yourself for the day before starting for work without rushing to reach the office on time and unnecessary energy drainage gone! Flexibility in working boosts productivity by up to 77% according to statistics.
  2. Efficient technical setup

The third and most important factor that eases up remote working is having a proper technical setup in place. A laptop or desktop with good storage and processing, strong internet connectivity and an audio device to conduct meetings hassle-free. And you are good to work from anywhere!

You must be wondering that with these three in place; several other jobs too can be permanently work from home jobs. And that’s true but one of the fastest industries to have adopted this model is the digital marketing industry.

Here are three fascinating statistics about remote working from a survey:

  • 16% of companies in the world are 100% remote
  •  The average annual income of remote workers is $4,000 higher than that of other workers
  • 85% of managers believe that having teams with remote workers will become the new norm.

Seeing the above and several other benefits in their own companies too; managements at Vista,, HubSpot, Shopify, CoinBase have also adopted a work from home culture.


This preference of remote work has pushed managers to allow, consider or at least try out the remote work arrangement. And as mentioned above; digital marketing is one of the best professions if you are seeking work from anywhere.

Are you wondering whether work from home impacts your salary?

Well no!

If anything it results in a higher net income seeing that the costs of commuting to work are reduced. Similarly, for companies, the cost of setting up an office, maintaining it, installing the technical equipment etc are all options now. For an important catch up there are many fun and professional co-working spaces that allow booking individual desks or conference halls for meetings.

Digital marketing comprises various activities like social media marketing, content writing, paids ads, and email marketing. Any aspirant can choose to either be skilled in overall activities or can choose one field and specialize in it.
Let’s see what the monthly salaries these fields offer as per a survey.

  • Interns: Rs. 5,000 – Rs. 10,000
  • Executive: Rs. 15,000 – Rs. 20,000
  • Senior Executive: Rs. 30,000 – Rs. 40,000
  • Associate Lead: Rs. 45,000 – Rs. 50,000
  • Team Leader: Rs. 50,000 – Rs. 60,000
  • Associate Manager: Rs. 65,000 – Rs. 80,000
  • Manager: Rs. 100,000+

We are sure those figures have convinced you to consider Digital Marketing as a strong option for your career. And like most of the mid senior level executives; if you are considering mid-career transition then this expert interview will certainly guide you with the necessary details.

Well if you are just starting out your professional life; then you can simply take up one of the most recommended digital marketing courses and land high-paying digital marketing jobs. You can opt for a course that extends for 3 months.

If you wish to learn about real life applications in-depth, then you can opt for a one year long program that will leave you job-ready. 

Let’s dive into the details.

PGCM in Digital Marketing

The AICTE approved PGCM in Digital Marketing  course will guide you with the most demanded tools and skills in the digital marketing sphere such as Google/LinkedIn and Facebook Ads, Figma, Hootsuite, Ahrefs, SEOQuake, Ubersuggest, Google Analytics and more. IMS Proschool also understands the need for educating individuals in the field of Content Marketing and utilizing the trends in Digital Marketing. Hence, they have introduced a module in Term 2 where students learn how the content needs to be created keeping in mind the target audience, business objective and channels where the content would be promoted. They have also introduced a second module which teaches Trends in Digital Marketing and how to cope up with them so that your brand doesn’t miss the train.

Each student can conveniently get their queries solved through mentors. This course prepares you professionally and so you get a job as soon as you end the course. You get the option to choose from online or offline training.

As far as online training is concerned; you get 300 hours of live classes with pre-recorded sessions. IMSProSchool believes in a project based learning approach to help understand the practical execution better.

The course is divided into two terms:

Term 1 covers:

  • Data Analysis in Excel
  • Business Statistics
  • Visualization with PowerBI
  • Introduction to IT Systems
  • Business Communications
  • Marketing Management

Term 2 covers:

  • Introduction to Digital marketing
  • Website design and Search engine optimisation
  • Search engine marketing and social media marketing
  • Creating creative communication
  • Web analytics and performance
  • Trends in Digital marketing, Lead nurturing and Remarketing

For further details; you can download their brochure.

On successful completion of your course and passing AIMA’s exams, you will receive 2 certifications:

  • AICTE Approved PG Certificate in Management
  • NSDC certification

This course is conducted in collaboration with All India Management Association (AIMA). AIMA is the national apex body of the management professionals in India. AIMA would conduct the PGCM examination and award the certificate. Out of which, the students desirous of earning PGDM (equivalent to MBA) can continue to complete the 2nd year with AIMA, anytime in the following five years.

What students love the most about this course is the active learning that is blended in with the curriculum. Case studies, practical methods and problem execution keep you engaged and wire your brain to start thinking as a professional digital marketing. This helps in the long-run as you still stand far ahead and apart from the crowd that learnt but cannot execute.

The students that diligently complete this course can also opt for and easily clear these external certifications:

  • Google Digital Garage
  • Meta Associate 100-101 Certification
  • HubSpot Content Certification
  • Google Digital Studio
  • LinkedIn ABM Foundations

On completion of the course, you will be ready to start applying for jobs and to ace the interview with knowledge of execution.

So, if you wish to kickstart or change your career to digital marketing; there can not be a better time. But remember, it is only with the right skills that you can land high-paying remote digital marketing jobs!

With IMS ProSchool you have the liberty to opt for the course as per your convenience; either with a short term course or a long-term But, a certification from IMS ProSchool will definitely be the lever you pull to get a job you desire.

Connect with our counselors to get the best advice!