A List of Top 10 Digital Marketing Courses – Online & Offline

Imagine you’re scrolling through your favorite social media platform and boom! Google ads, brand promotions, and digital marketing hit you left, right and center. It would feel like a digital extravaganza, right? Well, that’s the magic of digital marketing in action.

You probably must have heard how popular digital marketing courses are getting, right? 

Well, this course teaches you all the ins and outs of digital marketing concepts and strategies that’ll ultimately help you be the person behind those online astonishments, shaping the way products and ideas reach people.

Now you must be wondering why are digital marketing courses all the rage these days. See businesses are all about the online game, and digital marketing is the key to rocking it. So, naturally, learning the ropes is in demand. These courses are not just a skill anymore but it’s practically a superpower in today’s digital world.

But wait, don’t hit enroll just yet!

Choosing between online and offline options for these courses is another game-changer that needs to be considered. Online courses offer flexibility and the comfort of pajama-clad learning, while offline ones bring that classroom charm and face-to-face interaction. Decisions, decisions! Don’t worry because, in this blog, we’ll deep-dive into the digital ocean of marketing trends, give insights about the best digital marketing courses, and help you decide whether online or offline learning suits your vibe.

So, get ready to ride the digital wave with us because the world of best digital marketing is calling, and you don’t want to miss it!

• 5 Best Online Digital Marketing Courses

From the introduction of this blog, we’ve established how crucial digital marketing courses are, so now it’s time to get down to business.

In this vast digital domain where everything is just a click away, picking the right online course is the key. But don’t worry because in this section we will discuss the top 5 Online Digital Marketing courses and what makes each one stand out. 

We want to make it a breeze for you to pick the perfect online digital marketing course.

• UpGrad

The digital marketing course at upgrad gives students a learning experience enriched by instruction from both experienced MICA faculty and global marketing leaders, including those from Cambridge Faculty, Facebook, and Star India.

Some topics that the UpGrad curriculum includes are:

• • Basics of Marketing: Transition from Traditional Marketing to Digital Marketing
  • Metrics and Channels in Digital Marketing
  • Customer-Centric Approach
  • Developing an Online Presence
  • Social Media Marketing
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Programmatic & Display Advertising
  • Content Marketing
  • User Nurturing

USP of this course:

• • The 26-week core digital marketing advanced course, offering a choice of 5 specializations, provides comprehensive training in all aspects of digital marketing.
  • The program awards an Advanced Certificate, PG Diploma in Digital Marketing, and executive alumni status from MICA, a prestigious marketing college in Asia.
  • Individuals enrolled in the program receive one-on-one career or business mentoring to support them in achieving their personal objectives.
  • The curriculum includes 15+ case studies and projects based on real marketing campaigns, presented online by industry experts from renowned companies like Star India and Zivame.
  • Duration: 26 weeks (8-10 hrs per week)

• Growth School 

Growth School is a massive website where they teach about many topics, especially Digital marketing, one of their best-selling courses. This digital marketing course covers everything from making your website popular on search engines like Google to advertising on different platforms.

This course includes 

• • Fundamentals of Digital Marketing
  • SEO Fundamentals
  • Social Media Marketing
  • Persuasive Copywriting
  • Marketing on Google and facebook
  • Marketing on LinkedIn & other platforms
  • Conversion Tracking
  • Basic to Advanced CRO
  • Media Planning
  • Dashboard
  • Attribution
  • Marketing Automation
  • Capstone Project and Job Preparation

USP of this course:

• • If you’re just starting, this course is great for understanding how all the different parts of marketing fit together. It goes from promoting your website to using social media for promotion.
  • They inform you in advance about the course mentors and their professional backgrounf.
  • Duration: The course is of 6 months

• IIDE

You might want to check out IIDE  if you’re looking for digital marketing training. Their course covers all aspects of digital marketing, including SEO, social media marketing, and paid advertising.

The courses include lessons on:

• • Understanding the distinctions between analog and digital marketing
  • Introduction to digital tools and media
  • Theoretical aspects of digital marketing analytics
  • Practical application of digital marketing analytics
  • Video marketing techniques
  • Social and email marketing strategies

USP of this course:

• • This course is ideal for individuals with a background in traditional marketing who wish to shift to digital marketing.
  •  Upon completing all the courses and passing the graded assignments, you earn the IIDE Professional Certification in Digital Marketing & Strategy.
  • Duration: 11 months, 4 months and 6 months.

• Simplilearn Digital Marketing Specialist Course

The Digital Marketing Specialist Course provided by Simplilearn is tailored for beginners and encompasses various digital marketing disciplines and tools.

The course includes:

• • SEO Social Media Marketing
  • Pay-Per-Click
  • Conversion Optimization
  • Web Analytics
  • Content Marketing
  • Email Marketing and Mobile Marketing

USP of this course:

• • This course stands out because it provides hands-on walkthroughs for over 40 digital marketing tools. So by the end of the course, you’ll have a solid understanding of which tools are best suited for your digital marketing campaigns.
  • This course equips you to successfully pass certifications for Google Ads, Facebook, Google Analytics, and YouTube.
  • Duration: The duration of this program is 8 months and the admission fee for this Digital Marketing Program is Rs.1,01,999 (Incl. taxes)

• Kraftshala

It’s a great option for those looking to learn digital marketing online and earn certification from a well-known company. Kraftshalat, a prominent player in the digital marketing industry, offers a range of tools such as CRM, SEO tools, content marketing, and sales solutions.

The Online Digital Marketing Course by HubSpot delves into key topics, including 

• • Digital Marketing Fundamentals
  • Content Marketing
  • SEO Strategy
  • Website Performance
  • video Marketing Strategy
  • Social Media Strategy
  •  Paid Advertising
  • Email Marketing

USP of this course:

• • The user-friendly learning platform and complimentary access make this course easily accessible to all.
  • 70% of the learning is achieved through hands-on projects, usually conducted in groups.
  • 20% of the learning involves mentorship and coaching provided by expert practitioners.
  • The remaining 10% of the learning is facilitated through online lectures covering digital marketing examples, frameworks, and concepts presented by prominent marketing and business leaders
  • Duration: The digital marketing course requires 3 months to finish.

5 Best Offline Digital Marketing Courses

We can all agree that learning in person is a blast! Meeting new people, sharing experiences, and the excitement of adding something new to your knowledge, it’s all part of the fun. Offline learning is an excellent way to grasp anything, especially a subject like digital marketing. Wondering why? Well, because this field involves understanding people’s mindsets and creating content that connects with them, what could be better than studying alongside them and growing together?

Now in case you’re pondering which offline digital marketing course to join then we’ve got you covered in this section.

• IIM SKILLS

The Digital Marketing Master Course offered by IIM SKILLS stands out as a top-notch professional program for those seeking a lucrative career in online marketing. As a leading ed-tech institution, IIM SKILLS provides comprehensive training led by industry experts. This course seamlessly combines theoretical knowledge with hands-on practical training, ensuring a well-rounded learning experience for participants.

The core modules and specialized modules included in the Digital Marketing Master Course are

Core Modules:

• • Content Writing And Blogging
  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Inbound Marketing
  • Email Marketing
  • Web Analytics

Special Modules:

• • WordPress Web Development
  • Integrated Digital Marketing Strategy
  • Online Reputation Management
  • Media Buying
  • Affiliate Marketing
  • Video Marketing
  • Marketing Automation
  • Digital Infographic Resume Preparation

USP of this course:

• • Guaranteed Internship. You can gain practical experience through a guaranteed internship extension for an extra three months.
  • Master Certification at No Extra Cost: Upon completion, you can receive a master certification without any additional fees.
  • 24*7 Support: Access round-the-clock support to address any queries or concerns throughout your learning journey.
  • Duration: The duration of this program is 3 Months + 2 Months Paid Internship at Rs.34,900.00
  • Location: IMSKILLS Corporate Office: H B Twin Tower, 8th Floor, Max Hospital Building, Netaji Subhash Place, Pitampura, New Delhi 110034

• IMS Proschool

IMS Proschool’s offline digital marketing classes stand out as a top-notch educational experience. This institution has earned a reputation for excellence, offering a unique and effective approach to learning that sets it apart from others.

At the heart of IMS Proschool’s offline classes is their one-of-a-kind active learning system. Unlike traditional learning methods, this system focuses on delivering concept-based, application-oriented learning.

One remarkable aspect of IMS Proschool’s approach is its emphasis on skill development. So by choosing IMS Proschool’s offline digital marketing classes, students benefit from a holistic learning experience that goes beyond the basics.

IMS Proschool’s comprehensive digital marketing course covers three key areas:

1. Website & SEO:

• • Master the fundamentals of website development.
  • Explore various web development platforms.
  • Unlock the secrets of ranking your website on Google.
  • Harness the power of AI to enhance your online business.
  • Learn to analyze your efforts and adapt your SEO strategy for optimal results.

2. Social Media Marketing:

• • Identify the social media platforms best suited for your goals.
  • Dive into the art of analyzing and creating shareable content.
  • Acquire skills in social media crisis management.
  • Learn effective methods to analyze your progress on social media.
  • Explore user behavior and the dynamics of user-generated content.

3. Performance Marketing:

• • Gain expertise in Google and Facebook Ads.
  • Explore bidding strategies tailored to your objectives.
  • Understand how brands monitor each other’s strategies.
  • Generate sales while optimizing costs for maximum efficiency.
  • Learn about different types of keywords and their practical applications.

USP of this course:

• • This course makes you job ready in 3 Months
  • After completing this course you will know how to run your campaigns
  • Earn a Starting Salary of 4-6 LPA
  • Learn From Agency Specialists from IIMs and IITs
  • Duration: The duration of this program is 3 Months

Location: Multiple locations across India

• • Delhi – Connaught Place: 7304957442
  • Pune: 8454988892
  • Kolkata: 8591956474
  • Navi Mumbai: 9867842800
  • Mumbai: 9867958900
  • Chennai: 9600137479
  • Delhi – Pitampura: 9136687002
  • Hyderabad: 9136908879
  • Bangalore: 7892295842
  • Kochi: 9645629999
  • Lucknow: 7389180009
  • Thane: 9867842800

• DMTI

It is renowned for providing the best digital marketing courses in Mumbai  They have a forward-thinking perspective, recognizing that the future revolves around digital marketing. The Digital Marketing training offered by DMTI is intelligently structured to pave the way for individuals to embark on promising career journeys.

Their digital marketing course comprises of  modules which include: 

• • Google Tag Manager
  • Marketing automation.
  • How to create sales funnels
  • Local SEO
  • Content marketing
  • Email marketing
  • Pinterest marketing
  • Youtube marketing
  • Twitter marketing
  • Linkedin marketing

USP of this course:

• • They ensure that all candidates gain practical knowledge by actively participating in live projects as part of their learning process.
  • Their certified trainers, who are industry experts with extensive work experience and skill sets, provide valuable insights for effective learning.
  • Furthermore, they offer 100% placement support, demonstrating their commitment to not just providing excellent training courses but also assisting candidates in finding job opportunities.
  • Duration: The duration of this program is 90 hrs
  • Location: Multiple locations in Mumbai
  • PEARL PLAZA , 7th Floor, Office No.704, Just OUTSIDE ANDHERI WEST STATION
  • B/2,Vimal Udyog Bhavan, 1st Flr, Opp. STARCITY Cinema, Near Mahalaxmi Society.

• Freelancers Academy

Freelancers Academy comprises of esteemed experts who have collaborated with some of the most influential global brands and companies. The academy ensures guaranteed internships and placements with leading digital marketing firms and organizations across India. Even after course completion, they extend continuous post-course support to their students.

The modules covered in the Digifine Advanced Digital Marketing Course are:

• • Digital Marketing
  • Google Ads
  • Content Marketing/Ad Scripting
  • WhatsApp Marketing
  • Landing Page Technique
  • Influencer Marketing
  • Mobile Marketing
  • Brand Management
  • E-commerce Management

USP of this course:

• • Their instructors impart comprehensive knowledge, guiding you through the fundamentals to advanced skills in a friendly and easily comprehensible manner.
  • They provide hands-on Training with focus-  Practical
  • Extensive Modules
  • Duration: Check with the institute
  • Location: Mumbai- Shop No 5 , Corporate Point, Makwana Rd, Gamdevi, Marol, Andheri East.

• Digital scholar 

Digital scholar focuses on providing in-depth coverage of digital marketing modules with a focus on practical implementation to its students.

Whether one is a novice or an advanced learner, their comprehensive Digital Marketing Course promises to impart the knowledge and skills needed to excel in the constantly evolving digital marketing realm. Interested individuals are encouraged to join and explore the impactful world of digital marketing.

Their digital marketing course includes

• • Digital Marketing Ecosystem
  • Website Planning & Creation
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • Google Ads(PPC)
  • Google Analytics
  • E-commerce Marketing
  • Content Marketing
  • Facebook Ads
  • Affiliate Marketing

USP of this course:

• • Strong emphasis on real-world applications, personalized mentorship, and up-to-date curriculum.
  • The institute’s practical approach to learning ensures that participants not only understand theoretical concepts but also gain hands-on experience in executing digital marketing strategies.
  • Duration: 4 or 6  months program depending on online and offline mode respectively.
  • Location: Chennai

• Online vs Offline Courses – Which Should You Choose For A Better Career?

When thinking about a digital marketing course, the major question is whether to go for an online or offline option. Do you have the same feeling? 

Well, if you’re feeling a bit puzzled about this decision, don’t stress – many people face the same dilemma. So in this section, we’ll talk about the pros and cons of both types to help you decide more easily.

Online Digital marketing courses

Offline Digital marketing courses

Here are some recommendations:

Choose Online Digital Marketing Courses if:

• You prefer the flexibility to learn at your own pace.
• Geographical constraints or time commitments are factors.
• You are comfortable with self-directed learning.
• Technology is an integral part of your learning experience.

Choose Offline Digital Marketing Courses (In-Person Classroom) if:

• Face-to-face interaction and immediate feedback are crucial for your learning style.
• You value a structured and scheduled learning environment.
• Networking opportunities and building relationships with peers are significant aspects of your education.

As an upcoming digital marketer make sure to consider your personal preferences, learning goals, and lifestyle when deciding between online and offline digital marketing courses.

• Conclusion

As we come to the end of this blog it is clear that both online and offline digital marketing courses open up a world of opportunities for aspiring marketers. Throughout this exploration of the top 10 courses, we’ve highlighted the distinct advantages and disadvantages of each learning mode, empowering you to make an informed decision based on your preferences and circumstances.

The convenience and flexibility of online courses provide an excellent option for those with busy schedules or geographical constraints. On the other hand, the traditional classroom setting of offline courses offers valuable face-to-face interaction and immediate feedback.

Ultimately, the choice between online and offline learning hinges on your learning style and lifestyle.

As you plan to start your digital marketing education journey, it’s crucial to consider reputable institutions that have consistently proven their excellence. Institutions like IMS Proschool stand out as premium providers, offering a comprehensive digital marketing course that can significantly elevate your skills and knowledge.

While we’ve covered various institutes in this blog, it’s essential to conduct thorough research and explore the specifics of each course. Your educational path is unique, and choosing the right course can make a profound impact on your career.

So make sure to take the next step in advancing your skills by exploring the listed courses, diving into the wealth of knowledge they offer, and embracing the exciting opportunities that await in the dynamic world of digital marketing.

FAQs

1. Can I learn digital marketing in 1 month?

Learning the fundamentals of digital marketing within a month is possible, especially with intensive online courses designed for rapid learning. However, mastering digital marketing skills and gaining deep insights into all its aspects—such as SEO, social media marketing, content marketing, and more—requires time, practice, and real-world application.

Short courses or bootcamps can provide a strong foundation and understanding of digital marketing principles, but becoming proficient will likely require ongoing learning and experience beyond a month.

2. What is the salary of a digital marketer?

The salary of a digital marketer varies widely based on factors like geography, experience, specialization, and the specific industry they work in. Generally, entry-level digital marketers might start with lower salaries, but with experience, specialization, and demonstrated success in their campaigns, their earning potential significantly increases.

In markets like the US, UK, and India, starting salaries can range from modest amounts for beginners to seven figures (around INR 15 – 20 LPA ) for experienced professionals in senior or specialized roles.

3. Can a fresher learn digital marketing?

Absolutely! Digital marketing is a field that welcomes individuals from diverse backgrounds, including freshers with no prior marketing experience. Many courses are designed with beginners in mind, covering basics before advancing to more complex concepts.

The key for freshers is to start with foundational courses that cover the broad spectrum of digital marketing and then gain practical experience through internships, projects, or personal initiatives.

Freshers can also benefit from the varied course durations and learning modes (online and offline) available, allowing them to tailor their learning journey to their needs and goals.