15 High Paying Digital Marketing Skills in 2024

With over 600 million smartphone users and 467 million active social media users, digitalisation has undoubtedly gained a strong foothold in the country!

Although traditional marketing, such as TV and radio ads, newspaper ads, billboards, etc have not lost their significance entirely, their dominance is challenged with the advent of digital marketing!

It’s 2023 and digital marketing has come a long way in the last decade. From website development to now the AI boom, it continues to evolve. If you’re looking for a high-paying career option in 2023, Digital Marketing is the best bet!

The world of digital marketing is filled with varied skills. From designing an aesthetic ad creative to remarketing, you need to equip yourself with the essential digital marketing skills to earn a high-paying job in this industry.

Here are the 15 high-paying digital marketing skills in 2023.

1. SEO – Search Engine Optimization

Simply put, SEO allows a business to rank higher on a Search Engines’ Result Page (SERP) organically. SEO can be done for websites, videos on YouTube and even products on eCommerce websites. It is one of the in-demand digital marketing skills in 2023.

SEO is a multi-billion dollar industry growing at 17.6% CAGR. As per some estimates, it is expected to reach 234.8 billion by 2030. That said, SEO is an evergreen field and a career in the same will offer an abundance of opportunities for growth and development.

As per Ambition Box, an SEO specialist earns around INR 3 LPA in India on average.

How to learn SEO?

• • IMS Proschool Digital Marketing Course
  • Read blogs on SEO by Ahrefs, Search Engine Journal, Semrush, Moz, etc.
  • Source: Ambitionbox

Learn SEO and all other Digital Marketing Skills with Proschool’s Digital Marketing Course!

• Content Marketing

Content Marketing is the art of attracting, converting and retaining customers by creating top-notch content (or optimising content on the go). It is an unpaid promotion unlike ads, yet it is the most effective one. Companies are constantly looking to up their content marketing game to stay relevant and keep engaging with their customers.

As per stats, the global content marketing industry is expected to grow at a CAGR of 16.37% between 2022-27. In fact, by 2027, the size of the market is predicted to increase by $584.02 billion. If you’re looking for a high-paying digital marketing skill in 2023, content marketing tops the chart!

As per Ambitionbox, a content marketer earns INR 5 LPA in India on average.

How to learn Content Marketing?

• Content Marketing is a part of the curriculum in the Digital Marketing course offered by IMS Proschool
• Read blogs by Search Engine Journal and Backlinko, etc
• Read ‘Everybody Writes’ by Ann Handley (book)’

• Graphic Designing

You might have heard the famous saying, “A picture is worth a thousand words”. It applies even to digital marketing. The success of a marketing campaign depends heavily on its visual appearance. If you have a knack for designing, learn basic editing software such as Canva and Sketch. For more professional designs, you can switch to the Adobe suite. .

As per Ambitionbox, a graphic designer earns INR 3 LPA in India on average.

How to learn Graphic Design?

• Acquaint yourself with powerful designing software such as Canva, Sketch, Adobe Illustrator, Adobe Photoshop, and more.

• Content Writing

Did you know, there are more than 600 million blogs on the internet and 6 million plus blogs are posted every day?

Of course, blogs are just one of the many types of content that content writers are expected to write. Other includes ebooks, technical writing, ghostwriting books, academic writing, reviews, product descriptions, affiliate articles, guides, and much more.

Content writing is one of the top-rated and most in-demand digital marketing skills. Every marketing campaign needs a well-written copy. Content Writing is the heart and soul of digital marketing.

As per Ambitionbox, a content writer earns INR 3 LPA in India on average.

• Social Media Marketing (SMM)

It’s no secret that social media has become an inevitable part of people’s lives. With more than 400 million active social media users in India, it has gained a permanent spot in every business’s marketing checklist.

There’s no doubt that social media is one of the best places for businesses to boost their awareness, build relationships, get insights into your audience’s expectations, and persuade them to take action. That’s why social media marketing is one of the most sought-after skills for a digital marketer.

As per Ambitionbox, a social media marketer earns INR 4.5 LPA in India on average.

How to learn social media marketing?

• IMS Proschools’ Digital Marketing Course
• Jab, Jab, Jab, Right Hook- Gary Vee (book)

Learn SMM and all other Digital Marketing Skills with Proschool’s Digital Marketing Course!

• Video Marketing

91% of business use video as a marketing tool. India has the most Instagram and YouTube users than any other country in the world! Today, businesses across the globe are leveraging the power of video marketing to boost their brand awareness and drive sales.

YouTube shots, google web stories, Facebook video ads, Instagram reels are the most popular forms of video marketing. A video marketing specialist is expected to incorporate video content in a brand’s marketing campaigns and measure and optimise the content to bring greater ROI.

As per Ambitionbox, the salary of a digital marketing manager (specialising in video marketing) is INR 6.5 LPA in India. 

• Video Production & Editing

Creating top-notch videos and marketing them among your target audience go hand in hand. Thus, another skill to master as a digital marketer is video production and editing.

Video production and editing calls for proficiency in using editing software such as Canva, Adobe Suite, PlayPlay, ShotCut, and more. Moreover, a video producer/ editor needs to be creative, collaborate with different artists, and have an innovative mindset.

As per Ambitionbox, a video editor earns INR 3.0 LPA in India on average.

• Data Analytics

Data is the backbone of any business. Why? Because it enables businesses to make wise decisions and take the course of action that brings maximum profit.

A skilled digital marketer works by the numbers. The numbers (metrics) tell the story, that is where the campaign is lacking, what the audience loves the most, which aspects need more work, and so on.

With this ability to analyse data and turn it into actionable steps, a digital marketer having a knack for data analysis can be an invaluable asset for any company.

To pursue data analytics, having a background in mathematics, computer science, and statistics is desired though not necessary.

As per Ambitionbox, a data analyst earns around INR 4.1 LPA in India on average.

How to learn Data Analytics?

• IMS Proschool’s Digital Marketing Course
• Data Analytics Certification Course- Google

• Performance Marketing

Marketers run ads on various channels like Google, Facebook, Twitter, Linkedin and many more. Instead of paying these channels on a traditional basis, they pay them based on how their ad performs – cost per click (CPC), cost per lead (CPL), cost per sale (CPS), etc. Performance marketing is a top-notch result-driven digital marketing strategy. It helps you target specific audiences on specific channels for a specific time period. After SEO, performance marketing is another high-paying digital marketing skill in 2023.

You can learn the basics of Google & Facebook advertising to get started with performance marketing. An eye for detail and analytical skills is a must-have while running performance-driven ad campaigns.

As per Ambitionbox, a performance marketer earns around INR 5.0 LPA in India on average.

How to learn Performance Marketing?

• Performance marketing forms the core of the Digital Marketing course by IMS Proschool.
• You can also check out the Google Ad Fundamentals course.

Learn Performance Marketing and all other Digital Marketing Skills with Proschool’s Digital Marketing Course!

• Marketing Automation

Marketing automation, as the name suggests, is software that automates the marketing process. A specialist is used for using and optimising suchsoftware, to monitor and ensure your marketing strategies stay relevant.

The software identifies your potential audience and helps you convert them into customers via multiple channels such as behavioural targeting, and personalised advertising such as push notifications, pop-ups, SMS, emails, and a lot more.

Through marketing automation, you can ensure your brand image sticks to your audiences’ minds and ultimately bring sales.

As per Ambitionbox, on average, a marketing automation specialist earns INR 8.0 LPA in India.

• AI Prompts

Artificial Intelligence has taken over the world by storm since the beginning of 2023. There are umpteen applications of AI tools in digital marketing. Writing creative ad copies and social media captions, generating schema code for FAQs and boosting social media engagement.

AI prompts can streamline your marketing process. Tools like ChatGPT offer valuable insights into audience targeting, data analysis, and content creation process. However, you need prompts to fully leverage the power of these tools.

AI prompts help discover hidden patterns, identify emerging trends, and provide recommendations for optimizing campaign performance. Coming up with powerful AI prompts is a new-age digital marketing skill that you need to master. 2023 will see a demand for niche-specific jobs like Prompt Engineer – SEO, AI Copywriting and much more.

• Email Marketing

Emails have been around for quite a while, but their relevance is unparalleled even today.

The versatility of emails owes a great deal to its popularity. It can be used to connect with people, engage customers, convert them by offering exclusive deals, offers, and discounts, build customer loyalty, and do a lot more.

As per Ambitionbox, an email marketing specialist earns INR 4.1 LPA in India on average.

How to learn Email Marketing?

• Email Marketing is a part of the syllabus in the Digital Marketing certification course by IMS Proschool.
• You can also read blogs by Chase Diamond, Sprout Social & Backlinko to learn email marketing.

• UI/UX Designing

Another in-demand digital marketing skill is UI/UX designing. User Interface (UI) and User Experience (UX) (although different) aim to serve the same purpose, namely, to improve customers’ experience on your web and ensure that your brand image gets stuck in their minds.

Having an understanding of UI/UX designs and how they influence a customer’s journey will be an added boon to your career as a digital marketer. For this, you have to get acquainted with the UX design of a product or website, run A/B testing, write copies, and have an understanding of colour theory.

As per Ambitionbox, a UI/UX designer earns INR 4.8 LPA in India on average.

• Influencer Marketing

Influencer marketing is a multi-billion dollar industry in India, valuing over 12 billion dollars in 2022.

Earlier, the scope for influencer marketing was limited to celebrities. However, with the popularity of social media platforms, social media influencers came into the picture.

The exposure that these influencers can get to the business is immense. Further, with a clear CTA and effective marketing strategy, such marketing campaigns can bring greater ROI.

Since influencer marketing is a trend of today (and pretty much likely to stay), it’s imperative for a digital marketer to learn this skill.

As per Ambitionbox, an influencer marketing manager earns INR 5.0 LPA in India on average.

How to learn Influencer Marketing?

• Web Development

Last but not least, we have web development on our list. Being online gives businesses an edge to influence their customer’s journey and ultimately make higher sales. A key to success is having an attractive and functional website.

If you have an interest in coding and a flair for creating websites, you must pursue web development. It’s one of the most in-demand and futuristic digital marketing skills.

Being a web developer, you would have to take care of the creation and maintenance of your business’s website. Acquainting yourself with both front-end and back-end web development can take your career to the next level.

As per Ambitionbox, a web developer makes INR 2.8 LPA in India on average.

How to learn Web Development?

• IMS Proschool’s Digital Marketing Course.
• Web Developer- Google

How to Learn All These Digital Marketing Skills?

If you’re eager to learn trending digital marketing skills and kickstart your career, we’ve got you covered! Following is a list of courses you can choose to learn digital marketing skills and build a successful career as a digital marketer. 

• IMS Proschool Digital Marketing Course

If you’re looking for a dynamic learning experience, IMS Proschool’s Digital Marketing Courses are for you!

We offer both a 3-week certification as well as a full-fledged 3 months certification course in digital marketing. These courses are designed to give you an in-depth understanding of various aspects of digital marketing with real-life case studies, expert faculty and hands-on experience. Also, with optimum placement support, we prepare you to stand apart in the job market!

The best part is you do not need to have a formal education in marketing to enrol for this course. All you need is a knack for learning and an ardent interest in digital marketing. If you’re looking for an extensive course in digital marketing that covers all the aspects like SEO, SEM, Social Media Management, Copywriting, and Email Marketing, our course is the best bet!

Sounds good? Check out our courses on digital marketing TODAY!  

• Fundamentals of Digital Marketing- Google

If you’re a beginner and looking for a basic course about paid ads, check out the Fundamentals of Digital Marketing by Google.

After the successful completion of the course, you can take a 40-question exam and get a certificate (for free)!

Other Skills Required in Digital Marketing

Apart from all these digital marketing skills mentioned above, there are some soft skills that can help you grow leaps and bounds in your digital marketing career.

• Communication Skills

Preseting proposal pitches to the clients, explaining the logic behind marketing campaigns, negotiating with the agencies, and much more. Whether you work in an agency or a brand, as a digital marketer, you need to have excellent communication skills.

To get better at communication, you can invest in courses, take help from YouTube, podcasts and books.

• Creativity

To have an edge over your competitors, you must always have a creative mindset and strive for innovations.

Coming up with clickbait taglines in your push notifications and email campaigns, and telling real stories by humans in your Facebook video ad campaigns are a few examples. In a world where attention span lasts a few seconds, creativity will take you a long way in your digital marketing career.

• Problem-Solving

Being a marketer, you don’t just need to have an eye for identifying the gaps but also a mind to come up with ways for filling them.

For instance, if your audience retention time on blogs is low in spite of having top-notch content, find out the reason behind the same and attempt to solve it. It might be because of slow loading speed, or your page might not be mobile-friendly. Once the causes are identified, you must quickly set out to solve the issue.

• Storytelling Ability

Storytelling is perhaps one of the most essential skills for a marketer. At the heart of it, every advertisement is trying to convey a story, paint a picture in the viewer’s mind, and compel them to make the next move.

In the case of advertising, marketers can use stories to build a connection, inform, entertain, or deliver a message to their audience. If used correctly, stories can get you more attention, build better connections with your audience and strengthen your CTA.

For instance, every time you think about chocolates, Cadbury is the first thing that pops into your mind or Amul for butter.

FAQs

• How do I crack a high-paying digital marketing job?

To crack a high-paying digital marketing job, start by acquiring the essential and in-demand digital marketing skills mentioned in this blog. For doing so, you can take up basic courses such as those offered by Google or invest in a comprehensive course such as IMS Proschool’s Digital Marketing Course. While learning, try to get some hands-on experience by offering freelance digital marketing services.

With in-demand skills, hands-on experience and certification from a reputed academy, you can be well on your way to cracking a high-paying digital marketing job!

• What is the future of digital marketing?

With large-scale digitalisation, increasing updates in technology and the introduction of AI, one thing is for sure: Digital marketing is here to stay! Don’t believe us? Let’s look at some stats:

• As of 2022, the Internet is one of the most important mediums for advertisers accounting for a whopping 62% of the total media ad spend. 
• By 2026, digital advertising spending worldwide is expected to reach around $835.82 billion. 
• By 2030, the Indian eCommerce industry is expected to be at approximately $350 billion. 

All these stats reveal one common thing: the scope of digital marketing is ever-increasing. As a result, there will always be a demand for professional and adept digital marketers!