Scope Of Business Analytics In 2024 | Here's where you can reach!

In the 21st century knowing how to effectively use data at your workplace is what sets businesses and individuals apart from each other. And that’s where Business Analytics comes into the picture. Well, business analytics helps businesses by assisting them to make wise decisions by analyzing their existing data. In fact by you must have realized that in 2024, BA will be bigger than ever and touch all sorts of industries and jobs. 

So its clear that business Analytics is a valuable tool that can improve how a company operates in general, how it improves its customer satisfaction level, how data helps to predict market trends, and overall it how helps to prevent potential issues for the business. Well, it doesnt metter if you’re already familiar with data analysis or simply are curious about its capabilities this particular blog can serve as your comprehensive guide in understanding the scope of business analytics in 202. So let’s take a closer look at where Business Analytics can take you in the year 2024 and beyond!

Career Opportunities for Business Analytics in 2024

In this section, we’ll look into some of the most promising career paths for Business Analytics in 2024. So if you’re someone who is feeling unsure about which job role to pursue then make sure to read through this section attentively in order to gain clarity.

  • Data Analyst

    • Data Analysts collect, process, and analyze data to help businesses make informed decisions.
    • They are the ones with an expertise in using various analytical tools like Excel, SQL, and visualization software

Salary: Freshers can expect salaries ranging from ₹3-5 lakhs per year, while experienced Data Analysts can earn between ₹5-10 lakhs annually.

Job Responsibilities:

    • Collecting, cleaning, and organizing data from various sources.
    • Analyzing the data to identify trends, patterns, and insights.
    • Creating reports, dashboards, and visualizations to communicate findings.
    • Collaborating with stakeholders to understand business requirements.

Skills Required:

    • Proficiency in SQL for querying databases.
    • Knowledge of data visualization tools like Tableau or Power BI.
    • Aware and specialised in analytical and problem-solving skills
    • Attention to detail and ability to work with large datasets.
    • Basic programming skills in languages like Python or R.

Growth Prospects: The growth prospects for data analysts are very promising as nowadays companies continue to invest in technology and data-driven strategies so the demand for data analysts is expected to grow significantly in 2024 and coming years.

  • Business Intelligence (BI) Developer

    •  BI Developers create systems to analyze data and provide actionable insights to businesses. 
    • They design databases, develop queries, and build dashboards for reporting.

Salary:  Freshers typically start with salaries of ₹5 lakhs per year and experienced BI Developers can earn ₹5-10 lakhs annually.

Job Responsibilities:

    • They are involved in designing and developing data warehouses and BI solutions.
    • BI Developers create ETL (Extract, Transform, Load) processes to extract data from various sources.
    • They are involved in developing and maintaining BI reports and dashboards.
    • Their role also includes optimizing database performance and ensuring data quality.

Skills Required:

    • Proficiency in database technologies like SQL Server, Oracle, or MySQL.
    • Experience with ETL tools like Informatica or SSIS.
    • Familiarity with BI platforms such as Microsoft Power BI or Tableau.
    • Strong problem-solving and troubleshooting skills.
    • Knowledge of data modeling and dimensional modeling concepts.

Growth prospects: With data privacy becoming a significant concern globally, BI Developers who can ensure compliance with regulations like GDPR and CCPA while still deriving meaningful insights from data will be highly sought after. This unique skill set not only enhances the credibility of BI solutions but also fosters trust among customers and stakeholders, ultimately driving business success in an increasingly data-conscious world.

Also Read – Top 8 Tools Every Business Analyst Should Use In 2024 To Solve Problems

  • Data Scientist: 

    • Data Scientists use advanced analytics, machine learning, and statistical methods to extract valuable insights from data. 
    • They develop models, algorithms, and predictive analytics solutions. 

Salary: Entry-level salaries for Data Scientists range from ₹8 lakhs per year, while experienced professionals can make ₹8-20 lakhs annually.

Job Responsibilities:

    • Developing machine learning models and algorithms to solve business problems.
    • Analyzing large datasets to identify trends and patterns.
    • Building and deploying predictive models for forecasting and optimization.
    • Collaborating with cross-functional teams to translate business requirements into analytical solutions.

Skills Required:

    • Proficiency in programming languages like Python or R.
    • Experience with machine learning libraries such as sci-kit-learn, TensorFlow, or PyTorch.
    • Strong statistical analysis skills.
    • Knowledge of data preprocessing techniques and feature engineering.
    • Ability to communicate complex findings to non-technical stakeholders.

Growth prospects: One unique aspect to consider is the expanding role of Data Scientists in ethical AI development. As AI systems become more pervasive in decision-making processes, there’s a growing need for Data Scientists who not only possess advanced technical skills but also prioritize ethical considerations in algorithm development.

  • Business Analyst:

    •  Business Analysts are the individuals who analyze the business data to understand business processes based on which they identify opportunities for improvement and eventually propose solutions for the growth of companies.  
    • They work closely with stakeholders to gather requirements and translate them into technical specifications. 

Salary: Freshers in this role earn around ₹5lakhs per year whereas experienced Business Analysts make around ₹5-9 lakhs annually.

Job Responsibilities:

    • Gathering and analyzing business requirements.
    • Conducting market research and competitive analysis.
    • Documenting business processes and workflows.
    • Collaborating with stakeholders to define project scope and objectives.

Skills Required:

    • Strong analytical and problem-solving skills.
    • Excellent communication and interpersonal skills.
    • Proficiency in tools like Microsoft Excel, Visio, and PowerPoint.
    • Knowledge of business process modeling techniques.
    • Ability to work independently and in a team environment.

Growth Prospects: As more businesses have started using technology and collect tons of information, they need people who can make sense of it all. Business analysts not only figure out what the data means but also suggest ways to improve how things are done. With the world becoming more digital and complex, these analysts are becoming even more important. So, if you’re good at analyzing information and enjoy finding solutions to challenges, being a business analyst could be a promising career for you.

Also Read – Top 12 Skills Every Business Analyst Should Possess

  • Big Data Engineer: 

    • Big Data Engineers manage and analyze large volumes of data using tools like Hadoop, Spark, and NoSQL databases. 
    • They design, implement, and optimize data pipelines for storage and processing.

Salary: Freshers can expect salaries of ₹5 lakhs per year, while experienced Big Data Engineers can earn ₹5-13 lakhs annually.

Job Responsibilities :

    • Designing, implementing, and maintaining big data infrastructure, including data lakes and data warehouses.
    • Developing and deploying scalable and fault-tolerant data processing pipelines.
    • Collaborating with data scientists and analysts to understand data requirements and deliver actionable insights.
    • Optimizing data storage and retrieval processes for efficiency and performance.

Skills Required:

    • Proficiency in programming languages such as Java, Python, or Scala.
    • Experience with big data technologies such as Hadoop, Spark, and Kafka.
    • Knowledge of distributed computing concepts and frameworks.
    • Familiarity with cloud platforms such as AWS, Azure, or Google Cloud.

So if you’re keen on entering career paths like Business Intelligence, Data Analysis, or Data Science, then make sure to consider exploring IMS Proschool’s Business Analytics course. They emphasize specialized job skills and provide students practical training as per the industry needs. 

  • The assurance of placement within a year indicates strong industry connections and support for career transitions. 
  • Their accreditation as a 16th year/MBA 1-year course adds formal recognition.
  • While being ranked among the top 10 Analytics institutes in India underscores their credibility. 

Overall, IMS Proschool is a promising route for individuals aspiring to enter the field of Business Analytics.

Top 5 Industries Benefiting from Business Analytics

  1. Retail Industry: 

    • Business analytics has revolutionized the retail sector by providing it with insights into customer behavior, preferences, and buying patterns. 
    • Retailers have now started to use analytics to optimize their inventory management, forecast demand, personalize marketing campaigns, and even improve the customer experiences both online and in-store. 
    • For example: Due to the increase of e-commerce and online shopping platforms retail giants like Amazon are using advanced business analytics techniques to personalize product recommendations for their customers. So by using predictive analytics, they simply analyse customer browsing and purchase history to suggest relevant products that can enhance the shopping experience of customers and increase sales.
  1. Finance Sector: 

    • In the finance industry, business analytics plays a crucial role in risk management, fraud detection, and investment decision-making. 
    • Financial institutions utilize analytics to assess credit risk, detect fraudulent activities, and identify market trends. 
    • Banks use predictive analytics to evaluate loan applicants’ creditworthiness and determine the likelihood of default that enables them to make informed lending decisions and mitigate risks.
    • For example: In the finance industry, companies like JPMorgan Chase are leveraging business analytics to detect and prevent fraud in real time. Using machine learning algorithms, JPMorgan analyzes transaction data to identify suspicious patterns and flag potentially fraudulent activities, ensuring the security of customer accounts and transactions.
  1. Healthcare Sector: 

    • Business analytics has transformed healthcare delivery by enabling providers to optimize patient care, improve operational efficiency, and reduce costs.
    •  Healthcare organizations utilize analytics to analyze patient data, track health outcomes, and identify opportunities for quality improvement. 
    • For example: Healthcare organizations such as Mayo Clinic are utilizing business analytics to improve patient outcomes and optimize healthcare delivery. Mayo Clinic uses predictive analytics to forecast patient demand for medical services and allocate resources accordingly, ensuring timely access to care and improving patient satisfaction.

Also Read – 14 Excel functions every Data Analyst must know

  1. Telecommunications Industry: 

    • The telecommunications sector benefits from business analytics in areas such as network optimization, customer churn prediction, and personalized marketing. 
    • Telecommunication companies leverage analytics to optimize network performance, improve customer retention, and enhance marketing effectiveness. 
    • For instance, Telecom companies like Airtel and Reliance Jio are employing business analytics to enhance customer retention and loyalty. Verizon uses predictive analytics to identify customers at risk of churn based on usage patterns and customer feedback, allowing them to offer targeted incentives and personalized offers to retain customers and increase loyalty.
  1. Manufacturing Sector

    • Business analytics has had a significant impact on the manufacturing industry by enabling companies to optimize production processes, reduce costs, and enhance product quality. 
    • Manufacturers use analytics to analyze production data, identify bottlenecks, and implement process improvements. 
    • For example, manufacturing companies such as Toyota are using business analytics to optimize production processes and improve operational efficiency. Toyota employs prescriptive analytics to analyze production data in real-time and optimize manufacturing workflows, reducing waste, minimizing downtime, and maximizing productivity in their factories.

You can gain a deeper understanding of these industries by interacting with experts actively working within them. Wondering how to connect with such professionals? 

Don’t worry, IMS Proschool’s Business Analytics course is instructed by seasoned experts in the field. These instructors aren’t just alumni of esteemed Indian institutions like IITs and IIMs but also boast significant corporate exposure in their respective domains. This means you’ll have the opportunity to gain valuable insights from their firsthand experiences so that you can enrich your understanding and hone your skills. 

Also Read – Understanding the Key Differences Between Data Analytics and Business Analytics

Top 8 Growth Trends and Projections for Business Analytics in 2024

  • AI and Machine Learning Integration:

    • In 2024, AI and ML integration have the potential to reach new heights as businesses have started using these technologies to automate complex analytical tasks. 
    • The focus is now on improving AI algorithms for better pattern recognition and predictive modeling that will lead to more accurate insights and recommendations.
    • For example: Google has been having AI and machine learning integration across its products and services. In fact, Google’s search algorithms, virtual assistant (Google Assistant), and recommendation systems (YouTube, Google Maps) heavily rely on AI and ML to provide personalized experiences and accurate results.
  • Predictive Analytics Expansion:

    • In the coming years predictive analytics will become even more needed and will be fueled by advancements in data modeling techniques and algorithms. 
    • Businesses will increasingly rely on predictive analytics to forecast market trends, anticipate customer needs, and even optimize resource allocation for its maximum efficiency.
    • For example, Amazon has started using predictive analytics extensively to forecast customer demand, optimize inventory management, and personalize product recommendations. 
  • Real-Time Data Analytics:

    • The demand for real-time data analytics will also grow significantly in 2024 as it is driven by the need for instant decision-making in fast-paced industries such as finance, e-commerce, and telecommunications. 
    • For example: Uber’s analytics platform processes vast amounts of data from GPS sensors, mobile devices, and transaction records in real-time to provide dynamic pricing and ensure timely pickups.
  • Focus on Customer Analytics:

    • Customer analytics will continue to be a strategic priority in 2024, with businesses seeking deeper insights into customer behavior and preferences.
    •  Advanced analytics tools will enable companies to personalize marketing campaigns, improve product offerings, and deliver exceptional customer experiences to drive loyalty and retention.
    • For example: Netflix analyzes the viewing habits, ratings, and user feedback of its customers to personalize content recommendations and develop original programming tailored to specific audience preferences.

Also Read – Top 10 Business Analytics Courses | Online & Offline

  • Data Privacy and Security Measures:

    • Heightened concerns about data privacy and security will drive stricter regulations and compliance requirements in 2024.
    • Businesses will invest in advanced encryption technologies, robust access controls, and data anonymization techniques to safeguard sensitive information and protect customer privacy.
  • IoT Data Analytics Growth:

    • With the proliferation of IoT devices, the volume of data generated will skyrocket in 2024.
    • Businesses will invest in IoT data analytics platforms to harness this data for predictive maintenance, supply chain optimization, and smart city initiatives, driving efficiencies and cost savings.
    • For example: General Electric’s Predix platform aggregates sensor data from industrial equipment, such as turbines and locomotives, to enable predictive maintenance and minimize downtime.
  • Cloud-Based Analytics Solutions:

    • Cloud-based analytics solutions will continue to gain momentum in 2024, as businesses prioritize agility and scalability. 
    • The shift to cloud-based analytics platforms will accelerate, enabling organizations to access powerful analytics tools and resources on-demand, without the need for significant upfront investments in infrastructure.
    • For example: Microsoft Azure provides cloud-based analytics solutions, such as Azure Synapse Analytics and Power BI, to enable organizations to analyze data at scale and derive actionable insights. Azure’s scalable infrastructure and advanced analytics tools empower businesses to use the full potential of their data in the cloud.
  • Data Democratization Initiatives:

    • In 2024, organizations will focus on democratizing data access and analytics capabilities to empower employees across all departments.
    • Self-service analytics platforms and training programs will enable non-technical users to explore data and derive insights independently, driving innovation and collaboration

Also Read – 10 Game-Changing Ways Financial Analytics Boosts Businesses


In conclusion, the scope of Business Analytics in 2024 is exceptionally broad and promising as it is offering a multitude of career pathways and opportunities for professionals across various industries. In this blog, we’ve carefully explored essential topics such as the  top Industries using Business Analytics and the Top Growth Trends and Projections for Business Analytics in 2024. These insights aim to assist you greatly in your preparation journey and provide clarity on the scope of Business Analytics. As businesses continue to harness the power of data to drive decision-making and innovation, the de

By understanding the evolving scope and opportunities in Business Analytics, individuals can position themselves for success in this thriving field, where their analytical skills and expertise can make a significant impact in shaping the future of business.