The field of digital marketing is growing by the day, and so is the importance of email marketing. Email marketing is a strategic marketing medium you can use to promote your business or its products and services. The growth of email marketing has also led to an increase in the number of businesses that have started using it to increase their sales. 


If you want to learn everything about email marketing but don’t know where to start, we’re here to help. In this blog, we’re going to discuss what email marketing is, why you should learn email marketing, the importance of email marketing, and the best email marketing course for you. 

What is Email Marketing?

Email marketing is a marketing process where commercial emails are sent to a targeted audience with an aim to build relationships, promote products and services, or provide business updates. The people in the business’s email list are its existing and potential customers.

Email marketing is a digital marketing strategy used to help the business grow. The emails can be in different forms of donations, advertisements, or business requests, and their aim is to build trust, brand awareness, and loyalty. 

The Best Email Marketing Course 

The technological revolution has led to the growth of digital marketing and its scope in today’s world. IMS Proschool is a learning platform that has introduced India’s first experiential learning program in Digital Marketing. IMS Proschool has a clear ideology. They want you to acquire top-notch skills to enter the field of digital marketing. 


The Digital Marketing course by IMS Proschool makes for the best course you can enroll in to learn everything about email marketing and digital marketing as a whole. It is a 3-month program where industry experts will help you understand marketing concepts and prepare you for six amazing certifications by Facebook and Google. 


The study resources of this course are prepared by skilled professionals, and the course is designed to include the latest trends in this field. Enrolling in this course will ensure that you cover various essential concepts such as Website, Emails, Social Media, Google Adwords campaigns, etc. 


The course syllabus includes: 

  • Internet Marketing Foundations
  • Introduction 
  • Technical terms
  • Successful website 
  • Search Engine mechanism 
  • History
  • Google search Algorithm 
  • Google Updates 
  • SEO
  • Paid Search Marketing
  • Display Advertising 
  • Email Marketing 
  • Social Media
  • Analytics 
  • Mobile Apps & Affiliate 


After the successful completion of this course, you’ll get a course completion certificate from IMS Proschool. 

Why Should You Follow the Best Email Marketing Course?

In today’s digital world, there’s a huge number of people who continuously use social media. People and businesses have started using social media as their primary strategy & it is important to note that email marketing is highly important as well. When it comes to social media, there are various uncontrollable aspects, such as algorithms. On the other hand, email marketing platforms are more controllable and offer ownership.


As an email marketer, you can help your clients boost their business’s growth constantly and rapidly. Email marketing strategies don’t just help businesses, but becoming an email marketer will also enhance your CV as you’ll have a unique marketing skill that very few individuals hone. 


Many think that email marketing is incredibly easy and that learning it will be a piece of cake. However, one needs to understand that email marketing isn’t as easy as it looks, and it is vital to take up the best email marketing course to flourish in building your career as an email marketer. Taking the right course will especially help you if you’re new to the field of marketing. 


The course will start with clearing your basics and will also make you learn and understand the complex concepts of email marketing to help you become a skilled email marketer. 

Why are Email Marketing skills important?

Here are a few reasons why email marketing skills are highly important: 


  • The return on investment or ROI of email marketing is $36 for spending every 1$, meaning that spending 1$ will get you $35 back. 3.9 billion users were using email in 2019 & it is expected that there will be 4.48 billion email users by 2024. 
  • Statistics reveal that 72% of US individuals like to use email marketing instead of any other type of promotion. It has also been seen that email marketing is going to be the most relevant marketing platform in the ten years ahead. 
  • 77% of email marketers have observed an increase in the engagement of their emails in the last 12 months. 
  • The revenue generated through email marketing is expected to reach around 11 billion in 2023. 
  • 50% of people make a purchase through marketed emails at least once every month. 
  • 333.2 billion emails are estimated to be received and sent in 2022 and the figure is estimated to increase to more than 375 billion emails per day by the end of 2025. 


As the importance of email marketing increases with every day that goes by, acquiring email marketing skills has also become equally important. These statistics clearly state why you should learn email marketing strategies to help yourself and other business owners grow tremendously. 

The Takeaway 

Email is really one of the most effective ways to connect with potential customers and build solid relationships with them. Email is a marketing platform that doesn’t have any rules, and it doesn’t revolve around algorithms. To become a skilled and successful email marketer, you’ll require a solid list-building strategy, subject lines that’ll lure the readers into opening the email, and maximum audience engagement with valuable and thoughtful email content. 

Suppose you’re new to the digital marketing field and want to explore what email marketing is. In that case, the digital marketing course offered by IMS Proschool will be your fastest route to enhancing your skills in the world of digital marketing. The course will fit your needs perfectly and ensure you succeed as an email marketer.