In today’s modern era, we’ve all heard the buzz about DIGITAL MARKETING, but have you ever wondered, “What is it?”

Well if you’re new to exploring this tool then welcome to the exciting world of Digital Marketing in 2024, where the digital landscape is evolving faster than ever before.

Digital marketing has become the cornerstone of modern business strategies, allowing companies to reach their target audience in unimaginable ways. With the rapid growth of online platforms, social media, and e-commerce, understanding the different types of digital marketing strategies is more crucial than ever.

From SEO to content marketing and beyond, there’s a multitude of approaches to explore. Each type of digital marketing offers a unique way to connect with potential customers and drive growth. These strategies might seem complex but fear not because in this blog, we’ll highlight the significance of all these methods for businesses of all shapes and sizes. 

Whether you’re a small startup or a well-established corporation, this blog will help you find the right type of digital marketing strategy to tailor your approach to your specific goals, industry, and audience, ensuring you make the most of your online presence.

So, join us on this journey through the ever-evolving world of digital marketing of 2024 and beyond. 

Types Of Digital Marketing Every Businesses Should Do In 2024

1. Search Engine Optimization (SEO):

“Have you ever been to an event and scored VIP entry passes for it? 

Think of SEO as that VIP pass to the front row of the digital world, ensuring you grab the spotlight in the online audience’s search results. SEO is all about making your website more appealing to search engines like Google, Yahoo, etc because online visibility is the name of the game. 

Well, SEO is like a magic wand because when you’re on a search engine’s top search, your website gets more love from users.

But do you know that SEO isn’t as straightforward to master as it may seem? With so many trends like voice search, video SEO, and snappy content the game’s changing, and if you’re not keeping up, you might as well be wearing last season’s outfit.

So let’s explore some TOP SEO trends and techniques for 2024 that would give an SEO makeover to your website

AI and machine learning will play a bigger role in SEO: Search engines have already started using AI and machine learning to enhance their capacity to comprehend and assess website rankings. Looking ahead to 2024, a more substantial role for them is on the horizon.

  • Enhance query comprehension and context
  • Improve the accuracy of ranking relevant content
  • Identify and take action against spam and unethical SEO methods

Voice Search: Voice search’s rising importance is evident, with its growing popularity through smart devices. So make sure to:

  • Ensure a well-structured website with easily understood content
  • Incorporate long-tail keywords 
  • Conversational language

EAT (Expertise, Authoritativeness, Trustworthiness) will remain important but will an extra E(Experience) making it EEAT: Google has said that EEAT will be an important factor for SEO in 2024. 

  • Get a professionally designed user-friendly website  
  • The “E” in E-E-A-T emphasizes firsthand experience, indicating Google values content creators who have direct knowledge of the topics they cover. 
  • So try to add the experience quotient in your content by putting real-life experience before making purchasing decisions or using specific services.
  • Mention statistics and data from credible sources to build trust and showcase expertise in your industry.
  • Use internal linking and backlinks to verify the information mentioned on your website and improve user experience by providing all related information about a topic in one place.

Topical authority & Answer Engine Optimization must be included: It refers to the expertise and credibility a website or content source has on a specific topic or subject matter.

  • Identify and focus on key topics relevant to your industry or niche.
  • Conduct keyword research to understand what your audience is searching for.
  • Create pillar content and topic clusters to demonstrate expertise.
  • Build a backlink strategy to enhance authority in the eyes of search engines.

Also Read – SEO: A beginner’s guide to Search Engine Optimization

Seems interesting right? So do you want to master the SEO tool?

Well look no further and join IMS Proschool’s digital marketing course to learn Digital Marketing from industry experts from MICA, IIT, and IIMs. They’ll spill the beans on ranking your website on Google, analyzing your efforts, pivoting your SEO strategy, and tons of other nifty tricks for websites and SEO. 

This top-notch institution covers everything from SEO to Performance Marketing, ensuring your training is as comprehensive as possible. In fact, by following the magic trends and how-tos of SEO taught by them you will be able to take your website’s online visibility to the next level!

Also Read – Top 6 SEO Strategies That Have Evolved Big Time!

2. Social Media Marketing

Social media marketing simply means putting up content on your social media accounts like Instagram, YouTube, and Facebook. Sharing valuable content, stories, and experiences allows you to reveal your brand’s personality, values, and voice.

  1. TikTok – Create fun, short videos in line with the latest trends.
  2. Instagram: Tell your brand story with beautiful visuals, stories, and reels.
  3. Twitter: Share brief and impactful tweets, and join trending conversations.
  4. YouTube: Make engaging, longer videos for in-depth content and tutorials.
  5. Facebook: Connect with a diverse audience through multimedia content and interactive posts.
  6. LinkedIn: Share professional insights, and industry updates, and connect with professionals.

Upcoming Strategies and trends for social media marketing campaigns in 2024:

  • Know Your Audience
  • Make sure to participate in current trends for wider visibility.
  • Focus on Data-Driven Insights
  • Use of Social Media as Shopping Outlet Will Remain Popular 
  • Short-form and Bite-Sized Content will dominate social media platforms 
  • Decentralized networks will become alternatives to mainstream platforms 
  • Interactive ads will gain traction
  • An alternative for social media will be GAMING

Also Read – Complete guide to The do’s and don’ts of Facebook Ads

Did you know that IMS Proschool’s Digital Marketing Course helps you master all the tricks to create the best possible social media strategy? They also help you:

  • Master creating shareable content
  • Learn social media crisis management
  • Analyze your progress effectively
  • Explore user behavior and user-generated content

Overall their course prepares students to crack any digital marketing job through their well-structured format in just 3 months! Their motto is to prepare upcoming marketers to plan campaigns that resonate, captivate, and leave a lasting impact on the audience. 

Also Read – Best Time to Post on Social Media for Maximum Engagement

3. Content Marketing

“Content Marketing wears the crown as the most crucial strategy of digital marketing.”

This marketing is the art of creating and distributing valuable content that connects your brand to your potential and existing customers in a meaningful way. When you create content that sparks discussions, shares, and comments, you’re not only engaging your audience but also expanding your reach as your content is shared among networks.

Types of Content Marketing

  1. Blogs: The written word has a timeless appeal, and blogs continue to be a valuable tool for educating and engaging your audience.
  2. Videos:  Videos capture the audience’s imagination, conveying messages dynamically and engagingly. 

Some visual mediums are-

  • Live Videos: Real-time engagement involves interaction with viewers, addressing comments
  • Tutorials: Majorly for educational content. It involves visually appealing to the audience,
  • Animations: It aligns with brand aesthetics to tell a compelling story

The visual medium is a powerhouse in content marketing. With the popularity of platforms like YouTube and TikTok, videos have immense reach. They are effective in conveying complex ideas, showcasing products, and building a personal connection with your audience.

  1. Podcasts: They allow you to connect with your audience through audio content. Podcasts are ideal for storytelling, interviews, and creating a loyal following of listeners.
  2. Infographics: Visual content in the form of infographics simplifies complex information. They are highly shareable and easily digestible, making them perfect for conveying statistics, data, and comparisons

Here are some tips to ensure your content not only engages but is more shareable in 2024:

  • Stay updated about the latest search engine algorithms
  • Quality Over Quantity therefore one impactful blog is worth more than ten mediocre ones.
  • Promote Across Channels to maximize your reach and engagement potential.
  • Experiment with interactive content 

Did you know, you could learn all this in just 3 months? Our digital marketing batches start every month. Enroll Now!

4. Email Marketing

Imagine that all social platforms suddenly shut down or change their rules. Will that be the end of digital marketing?

The answer is NO because you still have your email list. Through email, you can directly communicate with your subscribers without any middleman. Unlike social media where messages are broadcasted to a wide audience, emails are personal, relevant, and can be highly personalized. That is exactly why email marketing is considered one of the easiest types of digital marketing.

But it’s important to know the strategies for building a strong email marketing campaign so don’t worry because we have come up with some lesser known tricks to help you level up!

  1. Hyperpersonalize your content: You’ve probably heard of personalization like adding your subscriber’s name in the email. Now, take it up a notch with hyper-personalization. 
  • Use data, insights, analytics, and automation to tailor your messages to what your audience needs. 
  • The more you know about your recipient, the more natural and helpful your message becomes, moving away from a sales vibe.
  • Try exploring drip marketing: Drip marketing is like sending a series of automated and timed emails to your audience based on what they do or changes in their status. 
  • It’s a way for businesses to stay connected with people in a personal and focused way, triggered by actions like ordering, attending events, or not buying for a while.
  •  The emails are prewritten, set on a schedule, and automatically personalized.
  •  Drip campaigns help boost sales by turning visitors into buyers, encouraging repeat purchases, and reconnecting with an inactive audience.
  • It’s like keeping a gentle, consistent flow of relevant info to build a relationship with your audience.

Well, email marketing stands as the fundamental pillar of digital marketing. With the weekly 7+ hours of guided training in IMS Proschool’s digital marketing course, you won’t just grasp the nuances of email marketing but also be equipped to start your digital marketing agency. 

Within 3 months you’ll be well-prepared to secure positions in esteemed companies like EY, TCS, and Bank of America just as many of their successful alumni have. So check out their course now!

5. Pay-Per-Click (PPC) Advertising:

If you’ve ever observed those ads that show up next to your search results on Google and other search engines, you’re already aware of pay-per-click, or PPC, advertising.

But how does it work?

  • Every time a user clicks on one of the online ads their advertisers pay. 
  • To get your ads displayed on search engine results pages (SERPs), you can’t just pay your way to the top. 
  • It’s all about an automated process called the Ad Auction which Google and other search engines use to ensure ads are relevant and legit.

PPC marketing is a cost-effective method to boost website traffic and expand your business. The following can influence your PPC costs:

  • Significance of keywords you opt to use
  • Quality of your ads and landing pages

Latest PPC trends and Tips for creating high-converting PPC ads in 2024.

  • Explore about keyword intent and its advantages for your business: Figuring out what people are searching for online is like speaking their search language. If you pick the wrong kind of search, you might spend money on clicks from people who aren’t interested in what you’re selling.
  • Incorporate negative keywords: Exclude specific keywords in your ads to avoid irrelevant clicks and focus on your target audience.
  • Initiate remarketing campaigns: Reconnect with users who have visited your website by showing them tailored ads, increasing the chances of conversion. Focus on developing a variety of advertisements and landing pages to align with diverse user intentions. You can alter your content to different user interests which will enhance the effectiveness of your strategy and maximize the likelihood of engaging users who have previously visited your website. 

Also Read –Top 15 SEO Skills That Can Make You a Search Engine Wizard

6. Influencer Marketing

At its core, an influencer is just someone who can sway people’s opinions

When it comes to influencer marketing, which is like a fancy term for social media marketing, brands team up with influencers and pay them to promote their product/service to their loyal followers. Earlier, it was all about celebrities endorsing products. But now, in our digital age, it’s often the smaller social media stars with specific fan bases who really make the difference for brands. 

Remember, MyGlamm’s  influencer campaign, where they joined the beauty discovery trend with a fantastic team, including celebrity makeup artist Namrata Soni and beauty vloggers.This campaign stirred up social media engagements and drove a remarkable surge in its sales. MyGlamm teamed up to make videos on YouTube, sharing cool products and how to use them. Even with beauty trends always evolving, they stayed ahead of the game.

Tips to identify and collaborate with influencers in different niches. So here are some tips for effectively doing so:

  1. Strategic Partnership: Begin by teaming up with individuals in a related niche who share a similar audience, style, and values. This collaboration should be mutually beneficial, offering something valuable to both your audiences.
  2. Influencer Discovery: Utilize tools like BuzzSumo, Social Blade, and Grin to identify potential collaborators who align with your brand.
  3. Engagement Rate: Look beyond the follower count of an influencer and focus on the engagement rate. Calculate the average engagement rate by dividing the total number of likes and comments by the number of followers, then multiplying by 100. This helps you gauge how actively their audience interacts with their content.
  4. Collaboration Promotion: Once the collaboration is live, promote it across your and the influencer’s social media platforms, email lists, and other channels. Continuously analyze insights from the data to enhance future collaborations

By carefully following these tips, you’re setting the stage for a highly successful collaboration with influencers. And when your campaign proves successful, it’s not just a one-time deal, consider fostering long-term relationships with influencers in various niches. This strategic move opens the door to even more fruitful partnerships down the road.

7. Mobile Marketing

In this GenX and GenZ-ruled era of smartphones, everyone is busy scrolling, tapping, and engaging. So if your marketing isn’t mobile-friendly, you’re missing out on a colossal audience. A mobile-friendly approach ensures your brand is right where your audience is – in the palm of their hand.

Here’s how you can achieve mobile optimization:

  • Optimize images, minimize load times, and ensure a seamless experience
  •  For apps, focus on intuitive design and functionalities that enhance the mobile experience.
  • Your website should adapt effortlessly to different screen sizes.
  • Mobile users are impatient; optimize your site and app for fast loading.

As a digital marketer just remember that in this digital age, having mobile-friendly marketing strategies is not just a trend but a necessity. 

Also Read – How does AI contribute to the transformation of the digital marketing spectrum?

8. Affiliate Marketing

Imagine earning a commission by promoting someone else’s product. That’s affiliate marketing! It’s the cool kid on the marketing block, gaining popularity faster than memes on the internet. Brands love it, marketers swear by it, and consumers? Well, they get awesome recommendations tailored just for them.

Did you know that Amazon’s affiliate marketing program, Amazon Associates, is one of the world’s largest affiliate marketing programs? 

Well, there are various Affiliate Marketing Platforms out there and here’s how you can make the most of them:

  1. YouTube: You can make interesting videos and add affiliate links where they fit naturally. Whether it’s tutorials, reviews, or vlogs, include links to products or services your viewers might like.
  2. Vimeo: Show off your creativity on Vimeo by sharing compelling stories. Introduce your affiliate partners in a way that feels natural within your story. Make sure the products or services align with your overall narrative.
  3. Social Media: Take advantage of the broad audience on platforms like Instagram, Youtube , Vimeo, Twitter etc. Make sure to create visually appealing content with engaging captions, smoothly incorporating affiliate links making engaging and interactive videos and make sure to choose products or services that resonate with your followers, making the promotion feel genuine and relatable.

Our Digital Marketing Program sets you to achieve all your career goals in just 3 months


As we conclude our exploration into the digital marketing landscape of 2024, the most vital lesson established is that proper utilisation of social media can be a game changer for your business. Algorithms play a role in deciding who gets to see your content and when they see it. But diverse digital marketing strategies from content marketing to social media contribute to the symphony of this online presence.

The digital realm is dynamic, and staying ahead means embracing versatility. Businesses must adapt and implement these digital marketing methods in 2024 for not just growth, but sustainable success. The digital frontier is ever-expanding, and those who navigate it with agility are the ones who thrive.

In fact, if you’re eager to master these strategies and tools, look no further than IMS Proschool. Their digital marketing course is a gateway to expertise, where you can learn from seasoned professionals and stay at the forefront of the digital game.

Here’s to a future where businesses not only survive but flourish in the ever-evolving world of digital marketing!


Certainly! Here are the FAQs with their answers in one go:

1. What are the types of digital marketing?

Digital marketing encompasses a range of strategies, including:

  • Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results.
  • Social Media Marketing: Using platforms like Facebook, Twitter, and Instagram for branding and engagement.
  • Content Marketing: Creating valuable content to attract and engage a target audience.
  • Email Marketing: Communicating with your audience through email.
  • Pay-Per-Click (PPC) Advertising: Paid advertising where you pay for each click on your ad.
  • Influencer Marketing: Partnering with influential people to promote your products or services.
  • Mobile Marketing: Reaching your audience on their mobile devices.
  • Video Marketing: Using video to promote or market your brand, product, or service.

2.What is the full form of SEO?

SEO stands for “Search Engine Optimization”. It’s about improving your website to increase its visibility in search engine results, making it easier for potential customers to find you.

3. What are the 7 C’s of digital marketing?

The 7 C’s are:

  • Customer: Understanding your target audience.
  • Content: Creating valuable, relevant content.
  • Context: Ensuring content is appropriate for the platform and audience.
  • Convenience: Making access easy for customers.
  • Conversion: Turning visitors into customers.
  • Conversation: Engaging with your audience.
  • Consistency: Maintaining a consistent brand and message.

4. What is the most important type of digital marketing?

The importance varies based on business goals and audience, but SEO and Content Marketing are often considered crucial for long-term online presence and attracting organic traffic.

5. What is the easiest type of digital marketing?

Many find Social Media Marketing relatively easier to start with due to its user-friendly platforms and the ability to directly engage with the audience.

6. How do I start a digital marketing business?

To start a digital marketing business:

  • Learn the Basics: Understand different digital marketing aspects.
  • Identify Your Niche: Specialize in a specific area or industry.
  • Build Your Online Presence: Create a professional website and be active on social media.
  • Develop Your Skills and Portfolio: Work on projects to showcase your abilities.
  • Network and Build Relationships: Connect with potential clients and other marketers.
  • Stay Updated: Continuously learn as digital marketing evolves.