15 Types Of Jobs In Digital Marketing & What They Mean In Reality

The digital revolution has caused immense cultural and behavioural shifts. Unlike earlier, consumers today invest a lot of time online researching the products or services they wish to purchase. Also, they’re becoming more conscious of not just the product they’re purchasing but also about the brand and what impact it is having on society. In fact, they’re even willing to try new avenues of buying products. That means, not just eCommerce but social commerce is also gaining traction. 

What we’re getting to is simple: businesses, be they big or small, are reevaluating their strategies for reaching out to customers and tapping into the digital world. Perhaps that is the reason why digital ad spending in India is expected to cross the $5 billion mark by the end of 2024

If you’re planning to make a career in digital marketing, NOW is the best time. 

Digital marketing is booming with a huge demand for creative heads, content producers, designers, writers, researchers, data analysts, and so forth. 

In today’s blog, we’ll be covering the 15 most in-demand digital marketing skills in 2024 to help you make the best choice. The best part is no matter which job profile you choose, a career in digital marketing can offer an abundance of growth opportunities and work satisfaction. 

Career Growth of Digital Marketing

As per The Economist, the digital advertising market in India is to grow at CAGR 27.42% and reach Rs 539 billion by 2024.

On the other hand, Statista has projected that the projected revenue from the digital media market in India will cross the $10 billion mark by the end of 2024. 

All these figures indicate that the scope of digital marketing is huge. Sky is the limit for its growth potential.  

These figures also portray that businesses are pumping huge money into this industry and are constantly on the lookout for efficient and skilled digital marketers. As the demand for digital marketing skills is high, the salaries are also on a higher scale. 

Also Read – Top 10 Benefits of Taking Up a Digital Marketing Course in 2024

16 Types of Jobs in Digital Marketing 

  • SEO Specialist

As per AmbitionBox, the average salary of an SEO Specialist in India is 4.47 lakhs per annum. 

Search Engine Optimisation or (SEO) is concerned with getting the right set of audience to locate a business or its products on the search engine. This is done by placing relevant keywords in high-quality content on the website or blogs. For instance, some of you might have searched for “digital marketing jobs”  and landed on this blog. It shows that our SEO efforts are paying off. 

However, SEO is not limited to keywords, as Google is becoming smarter day by day having relevant keywords is not enough to get you on the top of a SERP. Nowadays, to be on the top spot you need to employ the best on-page and off-page SEO techniques like image optimisation, quality site content, internal linking, header, title and meta tag optimisation along with link building, content marketing, social media promotion and more. 

Thus, SEO is an umbrella term that involves all these activities to help a business increase its reach and customer base. An SEO specialist can help unlock this potential of a business. S/he must have good research and analytical skills, understand all types of SEO and be adept at using SEO tools. 

Also Read – Understanding SEO: What It Is, How It Works & Essential Steps to Master It

  • Content Strategist or Content Manager

As per AmbitionBox, the average salary of a content manager in India is 7.3 lakhs per annum. 

Content is any write-up, audio or video that informs, educates and entertains the audience. Some popular forms of content can be blogs, articles, news pieces, infographics, short videos like Instagram Reels and YouTube Shorts, long-form video content, podcasts, emails and so on. In fact, the world of content is so dynamic that it is difficult to predict what will emerge today and become the new trend. 

The role of a content manager or strategist is to study the target audience of a business and understand what kind of audio-visual content they enjoy the most, which social media platforms they use, and much more. After gathering all this information, they need to curate customised ad campaigns that cater to the needs of the business. Also, after the launch of their Ad campaign, they need to track their performance, understand what’s doing well with the audience and channel the resources optimally to bring better ROI. 

  • Social Media Manager

As per AmbitionBox, the average salary of a social media manager in India is 5.4 lakhs per annum. 

Today, the world is on social media and businesses are no exception to that. They have their presence across various social channels like Meta, X, Instagram, LinkedIn, Pinterest and so on. The role of a social media manager is to manage the social media profiles of a business, post regular content, build relationships, increase their reach, carry out social media marketing, and more. 

Social media marketiing is most suitable for Social Bees who understand the nitty gritty of the social media world.

  • Marketing Analyst

As per AmbitionBox, the average salary of a marketing analyst in India is 9.2 lakhs per annum. 

The role of a digital marketing analyst or data analyst in a team is vital and fascinating. They are responsible not only for collecting, analysing and interpreting data but also for narrating the story that the figures are trying to portray.

Thus, a shrewd mind for research and data interpretation is indeed necessary. Their findings can act as a guidepost to the creative team in creating their ad campaigns. 

  • Digital Marketing Manager

As per AmbitionBox, the average salary of a digital marketing manager in India is 11.6 lakhs per annum. 

To put it simply, a digital marketing manager is concerned more with the digital marketing efforts of a business with the primary goal of bringing more sales. For this, s/he may employ various digital marketing strategies like SEO, google ads, facebook ads, Email marketing, Whatsapp and SMS marketing and so forth. 

  • E-commerce Manager

As per AmbitionBox, the average salary of an eCommerce manager in India is 10.8 lakhs per annum. 

eCoommerce industry is a boom. Not just big marketplaces like Amazon & Flipkart but also emerging D22C startups are doing great. Ecommerce manager manages the P&L and sales on marketplaces and company’s own D2C website. They are also responsible for facilitating the customer journey, removing hurdles, and making the buying experience a piece of cake. They’re also responsible for collecting and analysing data to understand the user’s pain points and work towards improving them. 

Also Read – What is E-commerce & How To Learn It in 6 Simple Steps

  • Influencer Marketing

As per AmbitionBox, the average salary of a talent manager in India is 10.2 lakhs per annum. 

Influencer marketing is something we all are aware of. Remember the YouTuber offering a promo code or discount for buying a sponsored product or your favourite influencer on social media promoting a brand? These are all examples of influencer marketing. In its essence, it involves a business collaborating with a niche influencer to promote and sell its products or services. 

  • UI/UX Designer

As per AmbitionBox, the average salary of a UI/UX designer in India is 7.1 lakhs per annum. 

The role of a UI/UX designer demands creativity and analytical skills at the same time. Creativity can help in designing websites, mobile applications and other digital products based on client’s needs whereas research and analytical skills will allow you to take your designing efforts to the next level by analysing what’s working and what’s not, improving designs, removing hurdles to enhance the user experience of the audience. 

  • Email Marketing Specialist

As per AmbitionBox, the average salary of an email marketing specialist in India is 4.6 lakhs per annum. 

As per some statistics, there are more than 4 billion email users across the globe and more than 347 million emails are sent and received every day. These figures must be enough to show you the potential of email marketing. Perhaps that is the reason why marketers across the globe are investing abundantly in it.

An email market’s job is to come up with email marketing campaigns designed to engage a customer. Moreover, they need to get their hands on email marketing tools and track the open rates, conduct A/B testing, and note what kind of copy works best for their business. Apart from this, email marketers also need to focus on increasing brand awareness, boosting traffic, improving conversion rates and nurturing leads through their email campaigns. 

  • Project Manager

As per AmbitionBox, the average salary of a digital project manager in India is 14.2 lakhs per annum. 

A project manager is the jack of all trades. S/he has to oversee every stage of a project, right from the planning to the final execution. In a digital marketing team, s/he has to prepare the layout of ad campaigns, ensure the work is delegated to the specialised person for the task, guide the newbies in the teams, oversee the work progress, get approval from the clients, track and measure the progress, prepare reports and keep the client in the loop. 

Also Read – 10 Best Blogs You Should Follow To Learn Digital Marketing

  • Creative Director

As per AmbitionBox, the average salary of a creative director in India is 19 lakhs per annum. 

The role of a creative director in an ad agency is to direct the course of content that is developed, produced and published on a business’s website or social media. S/he will develop the blueprint that social media managers, copywriters, graphic designers, email marketers, etc. will follow so that a business’s content across channels is consistent with each other. Thus, the responsibility of establishing and maintaining a brand image falls on the shoulders of a creative director. 

  • PPC Managers

As per AmbitionBox, the average salary of a PPC Manager or an SEM Specialist is 10.8 lakhs per annum. 

Pay-per-click managers or Search Engine Marketing (SEM) specialists are another well-paying sub-field in digital marketing. You might have come across ads on Google that bear the tag of “sponsored”. That is one type of SEM. As a PPC manager, you’ll be responsible for creating such ad campaigns, budgeting, bidding, ensuring that your ads reach the right people, tracking their efficiency, etc. 

The best way to get started would be to learn how Google Ads work. 

  • Video Production

As per AmbitionBox, the average salary of a Video Producer in India is 6 lakhs per annum. 

Videos are arguably the most popular form of digital marketing out there. Since it combines audio, visuals, motion and music, it grabs the attention of the audience like none other. Thus, the demand for quality videographers are all-time high to assist the digital marketing team in creating and editing videos that sell. 

  • Copywriter

Copies are everywhere, all you need is to have a keen eye. Take for example, you open your inbox and boom there’s an email from Zomato or Swiggy alluring you to order something from outside, you check your social media and there are tons of ads informing you, selling you the new product or service in the market. To put it simply, copies are anything written with the intent of bringing sales. A copywriter is expected to aid the marketing team by writing emails, and social media posts, drafting web and product copies, collaborating with  SEO specialists to pump SEO-optimised blogs for a business, and more. 

  • Affiliate Marketer

As per AmbitionBox, the average salary of an affiliate marketer in India is 2.5 lakhs per annum.

An affiliate marketer promotes and sells a business’s products or services in exchange for a certain predetermined commission. As an affiliate marketer, you will be responsible for creating and executing marketing campaigns to bring sales to the business. 

How to Improve Your Digital Marketing Skills?

If you’re sincere about learning digital marketing, there are a couple of ways noted below that can help you during the course. 

  • Follow the YouTubers who have made it big in digital marketing and learn from the free content they post on their channel. 
  • Read blogs on digital marketing and sign up for newsletters.
  • Network on social media with the people working in the niches that intrigue you. 
  • Enrol in a comprehensive and quality digital marketing course. At times, it could be daunting to learn everything on your own without proper guidance. Thus, we suggest you check out IMS Proschool’s Digital Marketing Course. It is a 3-month comprehensive course covering a range of topics related to digital marketing offered both online and offline. With expert faculty, hands-on learning experience and a government-recognised certificate after course completion, it is bound to make you job-ready. This course also comes with a placement assistance and increases your chances of landing a job. 

Simultaneously, if you’re looking for a job, you can prepare for digital marketing interviews and also learn by reading case studies.