10 Benefits of Taking Up a Digital Marketing Course in 2024

In the ever-evolving realm of business, mastering digital marketing has become an indispensable tool for success. Discover why enrolling in a digital marketing course for 2024 is a game-changer. From unlocking a world of opportunities to staying ahead in the digital race, this blog explores the myriad benefits of learning digital marketing in 2024. 

10 Benefits of Digital Marketing Course in 2024

  • High Demand

As per a stat by Statista, the digital Ad Expenditure across the globe in 2023 was $626.86 billion. (We know what you’re thinking. It’s huge!) If we narrow it down a little further and talk about India, the digital ad market is expected to cross the $5 billion threshold by the end of 2024. 

The enormous digital AdEx shows that businesses across the globe have understood the potential of digital marketing and are using it for their benefit. 

Thus, the demand for efficient and skilled digital marketers is all-time high and supply is limited. If you simply apply the laws of demand and supply, you’ll come to know that since the demand for digital marketers is far higher than the actual qualified professionals, the sum paid to the existing ones is enormous. 

That brings us to our next point,

  • Good Salary Packages

Digital marketing is an umbrella term that encompasses within itself various services such as SEO skills, SEM/PPC, SMM, content marketing, copywriting, email marketing, etc. All these services offer enticing salary packages. Have a look at the average annual salary of digital marketers below as per Ambition Box. 

Keep in mind that these salary packages are not for novice digital marketers. Rather, only seasoned marketers who have put efforts into learning and mastering the skill get to this level. Also, there’s no doubt that with the boom in the industry, these salaries are going to increase in the coming years. 

Also Read – Digital Marketing Course Syllabus Of Top Indian Institutes

  • Easy Entry Point 

A lot of the newcomers fret over what it takes to be a digital marketer. Should I have a formal degree? Should I have prior working experience in marketing? How should I start? These are some of the questions that might be hovering in your mind. 

All you need is curiosity and zeal to learn digital marketing. Yes, you read it right, even without formal degrees or prior working experience you can make it big in this field. 

Also, you would need to pursue certification courses in the area of your interest and build a diverse portfolio by working freelance or by doing internships. 

Please note that we are not telling you not to pursue a degree or gather working experience. All we are saying is that; if that is what is stopping you from stepping into digital marketing, they are not a problem. 

Did you know, you could Learn Digital Marketing in just 3 Months? That too in classrooms near you?

  • Availability of Remote Jobs

Digital marketing as a career offers you immense flexibility. Since it’s a desk job, there are diverse remote job opportunities in digital marketing. You can use forums like LinkedIn, Fivver, and Upwork to search for remote job opportunities and apply for roles that match your expertise. 

  • Not Affected By Recession

Let’s paint a picture for you to understand this: During the onset of the pandemic and lockdown restrictions in India, cake shops, just like many other businesses, suffered a lot. However, those who tied up with third-party platforms like Zomato and Swiggy or offered their home-delivering services managed to bear the brunt. The key to their business survival was taking it online and attracting customers from the internet. Thus, again, the demand for digital marketers even in the pandemic did not decline! 

The crux of the matter is that until there are businesses offering products and services, customers and the internet, the demand for digital marketers will never cease. 

Also Read – 15 High Paying Digital Marketing Skills in 2024

  • Diverse Job Profiles

As touched upon earlier, digital marketing is an umbrella field that encompasses within itself many sub-fields. Search Engine Optimization, Social media marketing, Pay per click, Copywriting, influencer marketing, etc. there are umpteen high-paying digital marketing skills in 2024 that you can master. 

Once you start learning and have some hands-on experience, you can identify the skills of your interest and master them. You can even learn all skills and seek a broader role like Digital Marketing Manager or Brand Manager. 

  • Creative Field

Digital marketing is one of those fields where you can combine our passion for art and aesthetics with marketing and build a fulfilling career. Take, for example, graphic designers. They design so many things right from company logos to web designs, social media campaigns, YouTube thumbnails, etc. Thus, they need to have an understanding of colour theory apart from exceptional editing skills.  Similar is the case with video editors. 

If you take the example of content writers, they have to use creativity too to engage their audience and put their points across in the simplest way possible so that the maximum number of people can make sense (which no AI tool could do at least for the time being). 

Also Read – How Much Do You Earn After Pursuing MBA in Digital Marketing in India, North America, and Europe?

  • Gives You Entrepreneurial Skills

Successful digital marketers are not the ones who know the nitty gritty of the field but also have excellent interpersonal skills that win them clients and allow them to stay on top of the game. 

Learning digital marketing can sharpen entrepreneurial skills by instilling a profound understanding of audience behavior, market trends, and effective communication strategies. It equips entrepreneurs with the tools to identify and capitalize on niche markets, optimize online presence, and creatively engage with customers.

Moreover, if you are a freelancer working in the digital marketing industry, you gain plenty of experience as you are not just providing services but handling end-to-end tasks. You’ll have to search for clients, get them onboard, plan and execute ad campaigns for them, manage finances, and sometimes hire other professionals to delegate some work. Thus, entrepreneurship skills are highly valued in this industry. 

Learn fundamentals to advance strategies of Digital Marketing @ Proschool

  • Helps You Gain Business Insights

Digital marketing gives you crucial business insights. Before starting any campaign, you have to understand the purpose of it. In order to successfully execute the campaign, you have to first successfully understand the client’s business and their goals. 

Digital Marketing offers valuable insights into market trends, consumer behavior, ideal target audience, budget planning and much more. By analyzing data like website traffic, social media engagement, and campaign performance, you can measure the success of your marketing strategies. 

  • Evolving Industry 

With the advancement in technology, the digital marketing industry is constantly evolving. The future does not seem very far where all the businesses, be it small to medium or big MNCs, leverage it simultaneously for their benefit. 

Either way, the demand for efficient digital marketers is always going to increase, so it’s highly important not only to know digital marketing skills but also to stay updated with the trends and tendencies in the domain. 

Also Read – A List of Top 10 Digital Marketing Courses – Online & Offline

How to Learn Digital Marketing in 2024?

There’s no one-size-fits-all when it comes to learning digital marketing. You can take the difficult way of educating yourself through the internet, but it’s possible to get overwhelmed with the abundance of information on the internet. To ease things out for you, we’ve compiled a list of dos to learn digital marketing in 2024. 

  • Take Up Basic Certification Courses from Google 

If you want to learn a basic overview of digital marketing, Google’s Digital Marketing and eCommerce Certification course is for you

The course is designed to give you insights on developing digital marketing and e-commerce strategies, the secrets of attracting and engaging customers through different digital channels, measuring marketing analytics and the hows of building and running an eCommerce store. 

  • Get Hands-On Experience

If you already have some basic digital marketing skills like graphic designing, content creation, copywriting, etc the best way to enhance your skills is by actually doing it. 

The question is, how do you get working opportunities as a fresher? The key is to look for freelance clients on platforms like LinkedIn or to look for internship opportunities in Internshala, Naukri, Indeed, Youth4Work etc. 

You can even network with clients on social media platforms and let them know you’re open to work opportunities in this domain. 

  • Take Up a Comprehensive Digital Marketing Course 

If you’re looking for a specialized digital marketing course that makes you job-ready, check out IMS Proschool’s Digital Marketing Course.  With expert faculty, comprehensive course content and hands-on learning experience, your career in digital marketing is sure to take flight after completing this course. 

The best part is our focus is not only on developing hard skills but also on soft skills. This will allow you to be the master of your craft as well as an interesting person to work with. 

  • Start your Blog/eCommerce Website

Another way of learning digital marketing is by experimenting. You can create a blog or an eCommerce website and learn web designing, web copywriting, on-page and technical SEO, image optimization, etc along the way. However, this is possible only when you have at least a basic knowledge of hosting a website and other fundamentals of digital marketing. 

Also Read – 10 Best Blogs You Should Follow To Learn Digital Marketing


By choosing a digital marketing course for 2024, you’re opening doors to lots of new chances. Learning these skills helps you stay ready for what’s coming in the future. It’s like getting a ticket to do really well in a world that’s all about digital stuff!